Step 2. “Matt, how do I know if my marketing sucks?”
Are you a business owner, a marketing director, or a manager in charge of ‘getting the word‘ out about your small business?
Nothing personal but chances are damn good you suck at it!
How can I, one of the top 100 nicest guys in the world, make such a bold and obnoxious statement?
Let’s take a simple quiz…
1.) Do you capture the name, street address, and email of every potential customer that walks through your businesses door?
2.) Does every dollar you spend on advertising have a tracking mechanism to determine whether or not that ad is profitable?
3.) Does every advertisement you place, regardless of media format, have a clear and concise ‘call to action’?
If you answered ‘yes’ to even one of the questions above – congratulations – you’re smarter than 95% of other small business advertisers. Good job!
But if you answered ‘no’ to all the questions above then, well, I was right – you suck! If it makes you feel any better you don’t suck alone and you won’t have to suck much longer… if you’re smart.
(Prove your smartness – complete the simple form in the right hand column and nab a copy of ‘3 Killer Tips You Can Use Today To Blast Your Business Sky High!’. It’s 100% FREE and written by yours truly)
It’s time for Quiz #2…
Let’s take a closer look inside your business – we’ll peel back the proverbial onion so they say. I want you to answer these questions and, for your sake, your businesses sake, be dead honest with me…
1.) Do you have a website but no freakin’ clue if it’s helping increase sales?
2.) Do you fork out cash each month to keep your non-profit website up and running because you were told you need a… umm…well… umm… ‘online presence‘? (Truth is, you do – but it must be done right)
3.) Do you run ads in the local rags designed by 19 year old marketing ‘virgins’ who have no clue whether or not the ads bring in paying customers? (“But the ads look so cool and I get to show of my doggy Max!” [see video below])
4.) Do you spend buckets of cash on yellow pages (please say ‘no’), radio, and television, again, with no clue as to whether your shrinking advertising dollars are bring in cash-waving customers?
5.) Would you like to learn some radical, bizarre, but highly effective no and low cost advertising techniques that will bringing spending customers, the absolute best kind, through your doors?
If you screamed ‘YES‘ to one, two, or all of the questions in Quiz #2 we need to talk… before it’s too late! (Too dramatic? You tell me?)
Here’s what to do next >>>
Look, I’m not a marketing ‘guru’ or an award winning business author with a best seller but there is one thing I do know and that is…
Most marketing techniques used by local businesses are ineffective at best and damn right embarrassing at worse!
Need proof?
Here are two examples of embarrassing as hell local TV commercials for a St. Clair, Michigan Ford dealer. Watch the video. It’ll make you cry…
And one more…
Come on, are you freakin serious with the driving dog? Whoever thought up these ads should be kicked in the groin repeatedly then fired!
(Note: Above videos are produced by Camelot Studios in Clyde, Michigan and, judging by the videos in their portfolio, it appears they do decent quality work. My assumption is the marketing disasters highlighted above where most likely developed by the Bill MacDonald Ford business owner and/or marketing team.)
But these are just two horrific samples of local marketing gone bad. There are 1000′s more like it. Even worse. And it doesn’t matter which media format local businesses use – TV, Radio, Newspaper, Website, etc… – at least 95% of local business marketing sucks and does nothing to actually sell their products.
Case in point…
After watching the Bill MacDonald Ford video ads above do you have the overwhelming urge to buy a vehicle from Bill MacDonald Ford now or in the future?
I sure in hell don’t!
Truth is, I now hate Max the dog and would like to neuter the little SOB myself and it’s not even the little guys fault – it’s all because of these dumb-ass ads.
But here’s a sad slice of irony…
Bill MacDonald Ford is a GOOD, reputable, business and has been for many, many years despite the battle their TV advertising is fighting against them. (The success they COULD achieve with a change in marketing strategy is breathtaking…)
Is it ego or ignorance that forces them/him to run these types of ads? I’m not sure but it is costing him big bucks with very little measurable return on his investment (ROI).
I’ve been a huge fan of Dan Kennedy and his often outrageous marketing methods for many moons now and I urge every small business business owner, manager, marketing director to adapt and implement his off-the-wall marketing techniques.
Not next year, next month, or next week… you need to do this now!
Look, with Michigan’s economy swirling circles in the toilet bowl small local businesses must do things different NOW to increase their customer base and, more importantly, increase their profits.
Don’t you agree?
Here’s what to do next >>>
Step 1. Matt, what can you do for my business >>>
Step 2. Matt, how do I know if my marketing sucks >>>
Step 3. What do I do next, Matt >>>
Step 4. I need help but what’s the cost, Matt >>>
Step 5. Simple Apply For Review form >>>
Download my 24 page FREE report – 3 Killer Tips You Can Use NOW To Blast Your Business Sky High! Complete the simple form below…
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